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		<title>The Crab Cake Theory of Brand Marketing</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/07/29/the-crab-cake-theory-of-brand-marketing/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/07/29/the-crab-cake-theory-of-brand-marketing/#comments</comments>
		<pubDate>Fri, 29 Jul 2011 13:29:27 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[content creation]]></category>
		<category><![CDATA[customer trust]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=318</guid>
		<description><![CDATA[Before You Create All the Content, Get the Secret Ingredient Right I love crab cakes. Beautiful, golden, sweet fresh hot magical combinations of fresh lump crab and cracker crumbs with hints of parsley and Old Bay seasoning. A slice of lemon on the side. Maryland style, New Orleans style, you name it, crab cakes are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=318&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>How to Grow Your Brand Online with Extraordinary Content</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/07/25/how-to-grow-your-brand-with-extraordinary-content/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/07/25/how-to-grow-your-brand-with-extraordinary-content/#comments</comments>
		<pubDate>Sun, 24 Jul 2011 16:13:59 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital information revolution]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[integration]]></category>
		<category><![CDATA[Launch]]></category>
		<category><![CDATA[Michael Stelzner]]></category>
		<category><![CDATA[Social Media Examiner]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=292</guid>
		<description><![CDATA[Launch, by Michael Stelzner, Offers Valuable Strategies to Deliver Content that Drives Business The digital information revolution has resulted in an overwhelming amount of information overload. People have to filter ruthlessly just to keep from drowning in content.  How can your business rise above the roar and become a trusted resource? Launch, a new book by [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=292&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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		<title>&#8220;Shocked, Shocked to Find That Gambling is Going On in Here!&#8221;</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/07/21/shocked-shocked-to-find-that-gambling-is-going-on-in-here/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/07/21/shocked-shocked-to-find-that-gambling-is-going-on-in-here/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 13:42:31 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[brand culture]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[murdoch]]></category>
		<category><![CDATA[News Corporation]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=274</guid>
		<description><![CDATA[How Murdoch’s News Corporation Gambled It’s Brand and Lost “The News Corporation Board of Directors was shocked and outraged by the allegations concerning the News of the World, and we are united in support of the senior management team to address these issues. In no uncertain terms, the Board and management team are singularly aligned [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=274&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Is Your Marketing Strategy Focused for the New Economy?</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/07/18/is-your-marketing-strategy-focused-for-the-new-economy/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/07/18/is-your-marketing-strategy-focused-for-the-new-economy/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 15:32:40 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand culture]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[digital information revolution]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[management]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=257</guid>
		<description><![CDATA[Push Versus Pull Thanks to the ongoing digital information revolution, the world is not only flatter, it’s smarter. Customer touchpoints keep multiplying, creating more opportunities to engage them and win their business. But many companies are failing to manage this more complex scenario. They are still structured with a push mentality, where they tell customers [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=257&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pattonbrandstrategy.wordpress.com/2011/07/18/is-your-marketing-strategy-focused-for-the-new-economy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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		<item>
		<title>How Will You Prosper in the Digital Information Revolution?</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/07/12/the-secret-to-prosper-in-the-digital-information-revolution/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/07/12/the-secret-to-prosper-in-the-digital-information-revolution/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 22:39:47 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Art Kleiner]]></category>
		<category><![CDATA[Booz & Company]]></category>
		<category><![CDATA[brand alignment]]></category>
		<category><![CDATA[brand culture]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[revenue]]></category>

		<guid isPermaLink="false">http://pattonbrandstrategy.wordpress.com/?p=243</guid>
		<description><![CDATA[A Powerful Brand Culture Will Drive Revenue and Growth How does a company adapt for long term growth in an era of instability? Historian Elin Whitney-Smith provides an interesting perspective in her interview with Art Kleiner in Strategy + Business, the Booz &#38; Company online resource. http://www.strategy-business.com/ then search article 00074 According to Whitney-Smith, there [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=243&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Mistakes Were Made</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/05/23/mistakes-were-made/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/05/23/mistakes-were-made/#comments</comments>
		<pubDate>Mon, 23 May 2011 14:39:50 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[consumer research]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[human behavior]]></category>
		<category><![CDATA[mistakes]]></category>
		<category><![CDATA[psychology]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=218</guid>
		<description><![CDATA[&#8220;It&#8217;s very hard for us to say, &#8216;Boy, was I stupid!&#8217; &#8221; says Elliot Aronson, a prominent psychologist and co-author of the book Mistakes Were Made (But Not By Me): Why We Justify Foolish Beliefs, Bad Decisions, And Hurtful Acts. &#8220;The more committed a person is to their prophecy,&#8221; he says, &#8220;the more likely they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=218&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<media:content url="http://pattonbrandstrategy.files.wordpress.com/2011/05/lancerapture2_thumb2.jpg" medium="image">
			<media:title type="html">LanceRapture2</media:title>
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		<item>
		<title>Air New Zealand Soars With Brand Culture Focus</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/04/05/air-new-zealand-soars-with-brand-culture-focus/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/04/05/air-new-zealand-soars-with-brand-culture-focus/#comments</comments>
		<pubDate>Mon, 04 Apr 2011 21:46:00 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Air New Zealand]]></category>
		<category><![CDATA[brand culture]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[viral]]></category>
		<category><![CDATA[vision]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=184</guid>
		<description><![CDATA[How Safety Videos Morphed into an Advertising Campaign Air safety is a serious issue, but passengers largely ignore the sterile pre-flight safety lectures. Air New Zealand used Kiwi personality to produce safety videos that not only do a better job of delivering a serious message, they create emotional connections with the brand. From streaking grannies [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=184&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pattonbrandstrategy.wordpress.com/2011/04/05/air-new-zealand-soars-with-brand-culture-focus/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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		<item>
		<title>Your Culture is Your Brand</title>
		<link>http://pattonbrandstrategy.wordpress.com/2011/03/26/your-culture-is-your-brand/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2011/03/26/your-culture-is-your-brand/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 16:20:30 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Culture]]></category>
		<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3 W's]]></category>
		<category><![CDATA[brand culture]]></category>
		<category><![CDATA[brand values]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=158</guid>
		<description><![CDATA[What does your company culture have to do with success? More than you might imagine. The marketing world is flat. No longer can companies afford to be structured in vertical silos of operations, sales, marketing, finance, etc. That’s because branding is no longer about slick advertising or clever tag lines. Today, it is about establishing [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=158&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://pattonbrandstrategy.wordpress.com/2011/03/26/your-culture-is-your-brand/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">mpkita</media:title>
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			<media:title type="html">Picture2</media:title>
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		<item>
		<title>The Three Imperatives of Marketing Now</title>
		<link>http://pattonbrandstrategy.wordpress.com/2010/08/27/the-three-imperatives-of-marketing-now/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2010/08/27/the-three-imperatives-of-marketing-now/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 19:15:43 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[integration]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=143</guid>
		<description><![CDATA[Engaging in advertising, social media, or any other tactic is not the objective, but a tool to get the job done. With that in mind, there are three things every business should commit to doing for successful marketing results.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=143&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">#1</media:title>
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			<media:title type="html">#2</media:title>
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			<media:title type="html">#3</media:title>
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		<title>CMO for a Day</title>
		<link>http://pattonbrandstrategy.wordpress.com/2010/04/29/cmo-for-a-day/</link>
		<comments>http://pattonbrandstrategy.wordpress.com/2010/04/29/cmo-for-a-day/#comments</comments>
		<pubDate>Thu, 29 Apr 2010 12:45:55 +0000</pubDate>
		<dc:creator>Mamie Patton</dc:creator>
				<category><![CDATA[Brand Management]]></category>
		<category><![CDATA[Brand Marketing]]></category>
		<category><![CDATA[Brand Strategy]]></category>
		<category><![CDATA[3 W's]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[management]]></category>
		<category><![CDATA[Wall Street]]></category>

		<guid isPermaLink="false">https://pattonbrandstrategy.wordpress.com/?p=131</guid>
		<description><![CDATA[Imagine you woke up this morning as CMO for either Toyota, GM, or Goldman Sachs. Which would you want it be?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=pattonbrandstrategy.wordpress.com&amp;blog=10487275&amp;post=131&amp;subd=pattonbrandstrategy&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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